Brief:
Ashok Leyland wanted to move away from it's brand positioning of 'Aapki jeet, hamari jeet' and create a new positioning that brought alive the brand promise of always being there for every Indian.
Insight:
We wrote a minimum of 500 lines each (3 of us) and one line finally made it through...
Presenting,
Ashok Leyland: NO DREAM TOO FAR
Ashok Leyland: KOI MANZIL DURR NAHI
Ashok Leyland wanted to move away from it's brand positioning of 'Aapki jeet, hamari jeet' and create a new positioning that brought alive the brand promise of always being there for every Indian.
Insight:
We wrote a minimum of 500 lines each (3 of us) and one line finally made it through...
Presenting,
Ashok Leyland: NO DREAM TOO FAR
Ashok Leyland: KOI MANZIL DURR NAHI
Wrote the manifesto for the new brand positioning of Ashok Leyland- No Dream Too Far
Based on the new positioning, we released the brand films!
Film 1- Koi Manzil Durr Nahi
Film 2- School Bus
